Daniel Lampert Communications

Predictive Technology

With the buzz word "business intelligence", the computer industry added another layer to the technology "cake". It involves predictive technology and offers businesses a wide array of online sales applications.

Two Examples

#1 - A customer visits a web site to order cell phone products. The web site asks the customer to login (or it knows the identity of the customer from a "cookie" stored in the browser). Then, when the customer starts browsing products, the eCommerce software offers products that it predicts the customer will like. The software has stored customer preferences from many sources: occasional question-and-answer surveys, page-clicks on previous visits to the site, product orders, and product wishlists. Plus, the software may offer products that were liked by other customers with similar preferences. Results: sales increase because customers can find more products that appeal to them.

#2 - A customer visits a web site 2 weeks before their spouse's birthday. Predictive Technology reminds them that the birthday is coming soon, and suggests some products which they ordered last year at this time. Furthermore, if the software knows the spouse's age or preferences, more product suggestions can be made. In general, the software can make suggestions for birthdays, anniversaries, and can analyze orders from last month and last year. Result: seasonal sales increase because products are introduced in a timely fashion. Result #2: customers frequent the site more often, knowing that it makes helpful suggestions and saves them time.

For More Information

In 2005, DLC released a solution called "DLC Predict". This software can be added to your existing web site or, if you choose, you can migrate to DLC's web hosting for the full range of content management, eCommerce, and predictive technologies.

In predictive technology, DLC has few competitors, and their packages are priced for Fortune 500 companies ($2 million to $5 million, 12 to 18 months to implement). So, if you are a small to mid-size company, DLC Predict offers a substantial breakthrough in pricing and turn-around time. To build a new shopping site, or to add "Predictive Technology" to your existing site, please call us at USA+1-407-327-7000.